Brand Licensing in Today's Global Television Marketplace

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White Paper Details

As a number of countries continue to transition from analog to digital television broadcasting, and manufacturers begin to push new technologies like 4K Ultra High Definition (UHD), the global market for TV sets continues to register annual unit shipment growth. At the same time, retailers and manufacturers are engaged in a fierce battle for market share that is driving down prices—and profit margins—at an accelerating rate. The ongoing dichotomy over the last decade has forced out some of the old guard manufacturers and ushered in a new guard searching for proven profit-generating strategies.

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