Preparing for a Digital TV Transition on an Island

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Case Study Details

A small island in the Caribbean was transitioning the nation's broadcast system from analog to digital terrestrial TV, or DTT. In addition to educating consumers, the government broadcast regulator needed to prepare those who would ultimately assist in the transition, including broadcasters, retailers, suppliers and other DTV stakeholders. Communication and education needed to focus on the reasons for the transition, how it would impact individual groups and what they needed to do to receive signals.

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