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The End of Analog TV:

The Opportunities and Inhibitors of the U.S. Digital TV Transition

January 2008           US $2,495

 

The end of analog TV is approaching swiftly, and the end of one era inevitably presents opportunity for the rise of another.  In DTC’s latest report “The End of Analog TV: The Opportunities and Inhibitors of the U.S. Digital TV Transition” we identify potential beneficiaries of the conversion, illustrate profit possibilities, and forecast receiver shipments within this new market.  How will the savvy set-top box manufacturers and consumer-electronics retailers position themselves in this market and how are they preparing to capitalize on this windfall of opportunity?    

 

In this report DTC forecasts and analyzes market drivers and consumer demand.  The information-rich report includes supplier market share estimates for IDTV receivers and digital-to-analog converter boxes, as well as, long-term shipment estimates.  To fully lay out critical pricing and profitability issues, the report also details digital-to-analog converter box component and royalty costs.  Investing in DTC’s latest report “The End of Analog TV: The Opportunities and Inhibitors of the U.S. Digital TV Transition”, is essential to all players in the digital TV and related markets.

 


 
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Total Pages: 27
Figures: 11

Table of Contents  

  • Executive Summary
  • Introduction
  • The U.S. DTT Transition Defined
  • U.S. TV Reception
  • IDTVs
  • DtA Converter Box Opportunity
  • DtA Converter Box Component and Royalty Cost
  • DtA Converter Box Shipment Volumes
  • Who Will Ship?
  • Shifting to Subscription TV… or something else
  • Peripheral Opportunities
  • Opportunities for the Future

 

List of Figures:  

 

  • Figure  1: Total ATSC Receiver Shipment Profile 
  • Figure  2: U.S. DTV Timeline
  • Figure  3: U.S. TV Reception Distribution
  • Figure  4: Consumer Response to Analog Shut-off 
  • Figure  5: IDTV Shipments
  • Figure  6: IDTV Suppliers
  • Figure  7: DtA Converter Box Component and Royalty Cost
  • Figure  8: DtA Converter Box/STB Shipment Volumes 
  • Figure  9: DtA Converter Box/ASTC STB Suppliers
  • Figure  10: Pay TV STB Shipment Volumes
  • Figure  11: Other ATSC Product Shipment Volumes