With efficiency improvements over the ubiquitous AVC/H.264 standard and higher-quality play back, HEVC/H.265 use has expanded into nearly every consumer product and video content category. Although higher-end applications, such as the viewing of UHD TV, are the most advertised uses for the HEVC standard, its use in non-UHD applications is prolific.
DTC’s latest study narrates the 10-year trends of HEVC consumer product categories, including mobile handsets, tablets and laptops, desktops, set-top boxes, media streamers, video game systems, BD players, PC cards and tuners, aftermarket computer BD kits, operating system software, software, digital still cameras, digital video cameras, and non 4K/UHD and 4K UHD digital TVs, and distribution content categories (Internet content, pay TV content and stored media).
While DTC estimates that more than 20 million TVs with HEVC decoding capabilities shipped in 2015, the more than 313 million mobile handsets that were estimated to have shipped in 2015 overwhelmingly leads the device category. The overall HEVC market is expected to continue exhibiting notable growth with an overwhelming majority of the forecasted product categories experiencing individual growth. DTC estimates that 948 million HEVC consumer products will ship this year and the number will grow to over 2.6 billion in 2020.
As is the case in the infancy of most video codecs, the amount of HEVC-encoded content available pales in comparison to the installed base of HEVC devices. DTC estimates that in 2016 there will be 67 million subscribers with access to HEVC-encoded content—with the majority of those subscribers represented by services from Amazon and Netflix. The forecasted uptake of title-by-title purchases for those who have traditional pay TV and Internet subscriptions is greatly skewed toward Internet video service providers. And as bandwidth speeds improve, more HD and SD content is encoded with HEVC, and online services grow significantly in less developed parts of the world, DTC expects that HEVC-encoded content access will grow significantly.
The outlook for HEVC use in the digital video market is extremely positive. And as HEVC continues to supplant AVC, DTC expects the growth trajectory to continue well into the future.