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Another HEVC Rival Rears Its Head

If video codecs were presidential nominees, then it wouldn’t be too much of a stretch to characterize HEVC as the “establishment” candidate of the codec coterie. The presumptive successor to the hugely successful and widely implemented H.264, HEVC’s position as the next generation codec seemed assured when it was first solidified. But just as establishment […]

HEVC Products Forecast Overview

With efficiency improvements over the ubiquitous AVC/H.264 standard and higher-quality play back, HEVC/H.265 use has expanded into nearly every consumer product and video content category. Although higher-end applications, such as the viewing of UHD TV, are the most advertised uses for the HEVC standard, its use in non-UHD applications is prolific. DTC’s latest study narrates […]

Why Smartphones are the Initial Products on HEVC Rollout Timeline

Nearly three years since the first HEVC smartphone was launched, the mobile phone industry is driving the high volumes of devices that operate with HEVC/H.265. You might not know it given all the focus on HEVC’s enabling of UHD products and services. The mobile industry moves a lot more smartphones than the consumer electronics industry […]

HEVC Not Winning Camera Converts

The High Efficiency Video Codec (HEVC) continues to gain momentum as the compression technology of choice for 4K broadcasts and reception devices. Recently, Japan’s first live 4K live TV channel was launched by EHIME CATV using HEVC, while the satellite service provider SES announced that Europe’s first free-to-air UHD channel (launching at the IFA trade […]

VP9’s Surge of SoC Support Won’t Derail HEVC

HEVC may be the presumptive king of next-generation compression technology, but the Google-backed rival VP9 has kicked off 2015 with a growing show of support. At CES, several DTV semiconductor manufacturers revealed SoCs that included both HEVC and VP9 decoding. They include MediaTek, whose MT5595 SoC is being deployed in Sony’s 2015 lineup of Android […]

HEVC Meets the Real Camera World, Real Camera World Not Impressed

DTC has been documenting the rise of HEVC as the next-generation compression codec of choice for broadcast and over-the-top video applications, but HEVC is not restricted to these domains alone. In fact, for the first time, consumers and video enthusiasts outside of the broadcast industry have come face-to-face with HEVC compression in the form of […]

HEVC for non UHD Content: Not Sexy but Excitingly Steady

The casual video-market observer can be forgiven for thinking that the latest version of an MPEG video compression standard, HEVC, exists only to enable the fledgling Ultra HD market. As companies like Qualcomm, Apple and Samsung well know, the latest MPEG/ITU video compression standard will serve a much larger and less glamorous purpose than delivering […]

HEVC/H.265 and Tablets: The lay of the land, or so we think…

So the new kid on the block has arrived and he’s a popular one. I mean like quarterback and captain of the varsity football team type of popular. Highly anticipated, HEVC/H.265 is hitting the mainstream with the promise of up to 50% improvement in video-compression efficiency compared to its predecessor AVC/H.264. Those delivering bandwidth-hungry video […]