Archive | Content Platforms

Roku Makes Big Advertising Leap

What do you think of when you hear the words, “hit TV series?” When it comes to linear TV, the meaning of that phrase is pretty concretely anchored in actual audience metrics. A “hit” series is one that the networks are reasonably sure many viewers are tuned into. Indeed, networks have a fairly strong handle […]

The Digital Content Economy’s AI Revolution

Artificial intelligence (AI) has been much in the news of late. The bankruptcy law firm of Baker & Hostetler recently hired an “AI lawyer” based on IBM’s Jeopardy!-winning Watson to tackle legal research, the messaging service Slack is training AI bots to be virtual office assistants, and Google’s DeepMind AI recently bested a human in […]

HEVC Products Forecast Overview

With efficiency improvements over the ubiquitous AVC/H.264 standard and higher-quality play back, HEVC/H.265 use has expanded into nearly every consumer product and video content category. Although higher-end applications, such as the viewing of UHD TV, are the most advertised uses for the HEVC standard, its use in non-UHD applications is prolific. DTC’s latest study narrates […]

Does 360-Degree Video Have a Future on the TV?

Judging from the number of virtual reality (VR) and 360-degree imaging companies exhibiting at CES, 2016 will be a major year for this burgeoning format. Capturing spherical images and videos (that is, a video that spans a full 360 degrees horizontally and 180 degrees vertically) is nothing new, but until recently, the process was laborious. […]

There’s a New Platform/Content Paradigm in Town

Every technology platform from the first one – Johannes Gutenberg’s printing press in the 15th century – has been fed by content. Newspapers, the phonograph, radio, television, the audiocassette, the personal computer, the VCR, the CD, DVD/Blu-ray, the Internet, the portable music player, the smartphone and the tablet have been established, judged and maintained by […]