Archive | Netflix

Chinese video streaming market: How big can it get?

While the streaming video industry is focused on Netflix’s Q2 data—which was punctuated by the addition of 5.2 million subscribers—it might be a good idea to keep a closer eye on streaming service providers in China. Today, leading Chinese internet-based streaming services are believed to have more than 500 million active users, according to China […]

Amazon Is Building a Video Empire to Crush All Rivals

Amazon is a rather unique public company. Rather than redirect its profits (when there are profits) to shareholders, its founder and president Jeff Bezos famously prefers to re-invest its huge cash inflows into furthering the business and taking bets on the future. One of Amazon’s biggest bets is video. This year, the company is likely […]

Roku Makes Big Advertising Leap

What do you think of when you hear the words, “hit TV series?” When it comes to linear TV, the meaning of that phrase is pretty concretely anchored in actual audience metrics. A “hit” series is one that the networks are reasonably sure many viewers are tuned into. Indeed, networks have a fairly strong handle […]