VR’s Rocky Road to the Mainstream

For Mom and Pop America to buy into a new technology, they first need an answer to their inevitable “why do I need it?” question. And the answer to this question ends up being more want than need. To get to that “want and can’t live without it” stage, content must be particularly suited to […]

The Skinny Bundle Opens Door to TV Ad Revolution

The online advertising market has become good—scary good—at matching your browsing habits, interests and demographic data with relevant advertisements. Thanks to pervasive data collection and tracking, online ad services know a lot about individual consumers. Using artificial intelligence and real-time bidding networks, marketers are able to quickly customize highly-targeted ads that seemingly follow you around […]

Building Blocks for High Tech Ecosystems: Steel and Concrete

With the sophistication of today’s gadgets, it’s easy to forget that the media transmissions that bring these electronic wonders to life are coming from heavy and rugged infrastructure: cables on poles or buried underground, transmission antennas on giant towers, and communication satellites in orbit around the earth. The vulnerability of this infrastructure (especially for wireless […]

Can GoPro Rise Again?

Maybe it’s fitting that a company built on seat-of-your-pants thrills would experience a two-year stretch of dizzying highs and lows. GoPro didn’t invent the action camera, but it quickly became synonymous with the category, dominating sales as everyone from weekend warriors, action sports stars and Hollywood DPs scooped up the diminutive digicam. After riding high […]

Video Streaming Emboldens Piracy

The good news for owners of TV content is that it is so coveted viewers will do whatever is necessary to secure it. The bad news is that viewers will do whatever is necessary to secure it—even if that includes stealing it. The even worse news is that the illicit ways to secure it are […]