Archive | Cord cutters

Roku Makes Big Advertising Leap

What do you think of when you hear the words, “hit TV series?” When it comes to linear TV, the meaning of that phrase is pretty concretely anchored in actual audience metrics. A “hit” series is one that the networks are reasonably sure many viewers are tuned into. Indeed, networks have a fairly strong handle […]

What Comcast Stream Tells Us About the Cable TV Industry

Since 2008, Comcast has seen its cable TV subscribers drop like flies—several million flies, give or take. Whether to IPTV and satellite rivals or to streaming alternatives (likely both), America’s largest cable provider has been emblematic of the challenges facing multi-service operators in the age of pay TV market saturation and disruptive competition. Indeed, the […]