This month, Vizio, the North American vendor of value-priced television lines sold heavily in warehouse clubs and discount store chains, amended its exclusive use of smart TVs based on the Chromecast platform as it expanded its selection of app partners beyond the Google ecosystem. The move not only lets Vizio customers access a more traditional […]
Archive | Cord cutters
Roku Makes Big Advertising Leap
What do you think of when you hear the words, “hit TV series?” When it comes to linear TV, the meaning of that phrase is pretty concretely anchored in actual audience metrics. A “hit” series is one that the networks are reasonably sure many viewers are tuned into. Indeed, networks have a fairly strong handle […]
What Comcast Stream Tells Us About the Cable TV Industry
Since 2008, Comcast has seen its cable TV subscribers drop like flies—several million flies, give or take. Whether to IPTV and satellite rivals or to streaming alternatives (likely both), America’s largest cable provider has been emblematic of the challenges facing multi-service operators in the age of pay TV market saturation and disruptive competition. Indeed, the […]