Archive | HDR

Industries Differ On Categorizing HDR Performance For 4K UHD TVs

Different sets of definitions used to promote high dynamic range (HDR) supporting displays have the IT and CE industries approaching customer education from varying perspectives. It’s not unusual for computer and consumer electronics marketers to take contrasting approaches to solving the same problem. For example, the two industries have long championed different digital connector standards—DisplayPort […]

Get Ready: 8K TV is Next Up

At the recent CES 2018 in Las Vegas, the managers of the new Sharp Corp. rolled out their vision for an 8K consumer video future featuring 8K Super Hi-Vision (SHV) TV. Sharp, now under the direction of giant Taiwan electronics manufacturer Hon Hai Precision/Foxconn Electronics, has set its sights on leading the development of this […]

Will Hybrid Log-Gamma Present An HDR Log Jam?

As the nascent market for 4K Ultra TVs with high dynamic range (HDR) continues to accelerate, a number of competing standards have emerged, promising to deliver peak luminance, color grading picture improvement benefits, and backward compatibility with standard dynamic range (SDR) TV sets. Looking to avoid confusion in the market, television set manufacturers have shied […]

Welcome to TV’s 5th Wave

Chinese TV maker TCL, which has proclaimed itself the world’s third largest TV manufacturer (not necessarily third-largest brand, however), recently announced pre-order Amazon availability of its latest U.S.-bound, Roku-imbued not HDR/WCG entry-level UHD entries, which range in price from $600-$1,100. It’s springtime, so these new model introductions aren’t unusual in the TV world. But TCL’s […]

TV Alliance Strains Under Competition Vs. Cooperation Conundrum

Despite staging an elaborate CES 2016 press event to show solidarity for its next generation 4K Ultra TV standard and logo program, the UHD Alliance’s (UHDA) effort is not as unified as the group’s leadership would like us to believe. The group’s announced standards and definitions for premium 4K Ultra HDTV displays has been rejected […]

Will UHDs Evolve Into Two-Piece Systems?

Considering all their app, Web browsing and streaming smartness along with complex 4K, HDR, WCG and HEVC processing needs, UHD TVs are getting nearly as computerly complex as your home PC. But while home PCs are trending toward single all-in-one, towerless, integrated monitor configurations, TVs may be slowly—very slowly—moving in the opposite direction, to a […]

Will the UHD HDR Revolution be Televised?

While the UHD world seems copacetic on the consumer front, UHD is a roiling mess of still-developing specifications and standards that threaten to obsolete the current generation of sets and create what industry insiders refer to as “Phase 2” UHD. What every video engineer agrees upon is the potentially revolutionary affect HDR will have on […]