Bandwidth-hungry video is viewed as an insatiable beast by those who are delivering it over crowded networks. Better compression and mobile network advances have relieved some congestion but the flames of UHD and virtual reality are licking at the heels of cellular networks. TV broadcasters think they can help relieve some of that congestion with […]
Archive | HEVC
Apple Makes Play for Video’s Future at WWDC 2017
The big news out of Apple’s recent developers conference wasn’t the new, more powerful iMac Pro or refreshed Macbooks. It was the news that Apple was embracing HEVC compression across its product lines. (OK, it was big news if you’re a video compression junky!) Apple threw both of its arms around HEVC at its World […]
Emerging Markets Have Different Ideas about the Latest Video Tech
Many of the new video-tech tools are delivering the latest premium viewing experience (Ultra HDTV) to consumers mainly in developed economies. You’d be forgiven for assuming that the latest compression technologies’ sole purpose is to enable the delivery of UHD video to high-end TV displays. This application of the new technology gets all the attention, […]
Tech Emerging Markets: IP Owners Cutting New Deals
Variable royalty pricing for the right to use proprietary technologies in high-tech consumer products is a trend that is afoot. While it lacks the drama of the Apple vs. Samsung smartphone patent wars, it is happening for some of the same reasons. Recent developments have both patent-pool licensors and individual companies creating a two-tier royalty […]
Will AI Power the Next Leap in Video Compression?
Artificial intelligence’s (AI) role in the digital content economy isn’t merely confined to better anticipating what TV series you’d like to binge watch next. It’s increasingly being brought to bear to solve a more challenging (and equally long-standing) technical problem: how to shave off bits from a video file without fatally compromising quality. While the […]
Is 2017 the Year of UHD?
Hopefully TV suppliers and the content community learned their lesson in the great home 3D debacle. It goes something like this: Don’t promise a transformative and improved viewing experience unless you can deliver it. So now the industry is coalescing behind Ultra High Definition (UHD) as the next-generation in-home transformative viewing experience. When the “next […]
A 360-Degree Video Future? Codec is Key
Today, encoding standard 6:9 4K video footage is well served by the newest codecs. But getting to a future of fully immersive 360-degree video recording is where encoding will go next. That destination will be dependent on massive processing power and the most efficient codecs possible that deliver high-quality results. Consumers’ astounded initial reactions to […]
Video Streaming Over Mobile: A Win-Win-Win
Everyone wants to get in on video distribution explosion, and wireless service providers are no exception. But when consumers are watching video on their mobile devices, the high data charges push them to watch over Wi-Fi, avoiding using their cellular service. However, new services from wireless providers, such as T-Mobile’s Binge On launched late last […]
Another HEVC Rival Rears Its Head
If video codecs were presidential nominees, then it wouldn’t be too much of a stretch to characterize HEVC as the “establishment” candidate of the codec coterie. The presumptive successor to the hugely successful and widely implemented H.264, HEVC’s position as the next generation codec seemed assured when it was first solidified. But just as establishment […]
HEVC Products Forecast Overview
With efficiency improvements over the ubiquitous AVC/H.264 standard and higher-quality play back, HEVC/H.265 use has expanded into nearly every consumer product and video content category. Although higher-end applications, such as the viewing of UHD TV, are the most advertised uses for the HEVC standard, its use in non-UHD applications is prolific. DTC’s latest study narrates […]