Archive | HEVC

Tech Emerging Markets: IP Owners Cutting New Deals

Variable royalty pricing for the right to use proprietary technologies in high-tech consumer products is a trend that is afoot. While it lacks the drama of the Apple vs. Samsung smartphone patent wars, it is happening for some of the same reasons. Recent developments have both patent-pool licensors and individual companies creating a two-tier royalty […]

Will AI Power the Next Leap in Video Compression?

Artificial intelligence’s (AI) role in the digital content economy isn’t merely confined to better anticipating what TV series you’d like to binge watch next. It’s increasingly being brought to bear to solve a more challenging (and equally long-standing) technical problem: how to shave off bits from a video file without fatally compromising quality. While the […]

Is 2017 the Year of UHD?

Hopefully TV suppliers and the content community learned their lesson in the great home 3D debacle. It goes something like this: Don’t promise a transformative and improved viewing experience unless you can deliver it. So now the industry is coalescing behind Ultra High Definition (UHD) as the next-generation in-home transformative viewing experience. When the “next […]

A 360-Degree Video Future? Codec is Key

Today, encoding standard 6:9 4K video footage is well served by the newest codecs. But getting to a future of fully immersive 360-degree video recording is where encoding will go next. That destination will be dependent on massive processing power and the most efficient codecs possible that deliver high-quality results. Consumers’ astounded initial reactions to […]

Video Streaming Over Mobile: A Win-Win-Win

Everyone wants to get in on video distribution explosion, and wireless service providers are no exception. But when consumers are watching video on their mobile devices, the high data charges push them to watch over Wi-Fi, avoiding using their cellular service. However, new services from wireless providers, such as T-Mobile’s Binge On launched late last […]

Another HEVC Rival Rears Its Head

If video codecs were presidential nominees, then it wouldn’t be too much of a stretch to characterize HEVC as the “establishment” candidate of the codec coterie. The presumptive successor to the hugely successful and widely implemented H.264, HEVC’s position as the next generation codec seemed assured when it was first solidified. But just as establishment […]

HEVC Products Forecast Overview

With efficiency improvements over the ubiquitous AVC/H.264 standard and higher-quality play back, HEVC/H.265 use has expanded into nearly every consumer product and video content category. Although higher-end applications, such as the viewing of UHD TV, are the most advertised uses for the HEVC standard, its use in non-UHD applications is prolific. DTC’s latest study narrates […]

The Dumb Pipe Era Advances

Cable and telecommunications multi-system operators (MSOs) have had one overriding objective since the dawn of the digital era: to avoid becoming a “dumb pipe” — i.e. infrastructure, a mere purveyor of another’s bits. Today, that fate appears increasingly inevitable, with a twist. MSOs have fought the dumbing down of their networks largely through the promise […]

Why Smartphones are the Initial Products on HEVC Rollout Timeline

Nearly three years since the first HEVC smartphone was launched, the mobile phone industry is driving the high volumes of devices that operate with HEVC/H.265. You might not know it given all the focus on HEVC’s enabling of UHD products and services. The mobile industry moves a lot more smartphones than the consumer electronics industry […]

Will UHDs Evolve Into Two-Piece Systems?

Considering all their app, Web browsing and streaming smartness along with complex 4K, HDR, WCG and HEVC processing needs, UHD TVs are getting nearly as computerly complex as your home PC. But while home PCs are trending toward single all-in-one, towerless, integrated monitor configurations, TVs may be slowly—very slowly—moving in the opposite direction, to a […]