Archive | VR Camera

‘Ready Player One’: Good Movie, Bad VR Future-casting

Far be it from me to find fault with filmmaker-great Steven Spielberg or with author Ernest Cline. But as effective and entertaining as Ready Player One is, its depiction of what VR will be like 25 years hence is, conceptually, ridiculous. <Spoilers ahead> One major problem involved in forecasting VR’s future—other than any extrapolating of […]

Are There Killer Apps for AR and VR?

Restless grumblings are rocking the virtual reality (VR) world. Previous rose-colored projections are undergoing hasty revisions as disappointing VR hardware sales reports trickle in. We’re shocked that folks don’t like putting stuff on their heads that completely blind them, forcing them to grope around to find the controllers, bumping into walls or furniture, and looking […]

VR’s Rocky Road to the Mainstream

For Mom and Pop America to buy into a new technology, they first need an answer to their inevitable “why do I need it?” question. And the answer to this question ends up being more want than need. To get to that “want and can’t live without it” stage, content must be particularly suited to […]

Can GoPro Rise Again?

Maybe it’s fitting that a company built on seat-of-your-pants thrills would experience a two-year stretch of dizzying highs and lows. GoPro didn’t invent the action camera, but it quickly became synonymous with the category, dominating sales as everyone from weekend warriors, action sports stars and Hollywood DPs scooped up the diminutive digicam. After riding high […]

Can Google Make 3D Video Cool Again?

The fate of 3D TVs has become a cautionary tale about the perils of attempting to market technologies without adequate consumer demand. But there was a little known offshoot of the 3D TV phenomena that enjoyed an equally short-lived moment in the sun. Shortly after 3D TVs began hitting the market, several camera and camcorder […]

A 360-Degree Video Future? Codec is Key

Today, encoding standard 6:9 4K video footage is well served by the newest codecs. But getting to a future of fully immersive 360-degree video recording is where encoding will go next. That destination will be dependent on massive processing power and the most efficient codecs possible that deliver high-quality results. Consumers’ astounded initial reactions to […]

The Two Big Questions Facing the Virtual Reality Camera Market

While the traditional digital still camera market continues its slow, smartphone-induced decline, a new camera category has reared its head: the 360-degree/VR camera. 2016 has served as a coming out party, of sorts, for 360-degree imaging as major brands such as Samsung, GoPro and Nikon threw their collective hats into the ring, alongside a host […]