Archive | VR Camera

Can GoPro Rise Again?

Maybe it’s fitting that a company built on seat-of-your-pants thrills would experience a two-year stretch of dizzying highs and lows. GoPro didn’t invent the action camera, but it quickly became synonymous with the category, dominating sales as everyone from weekend warriors, action sports stars and Hollywood DPs scooped up the diminutive digicam. After riding high […]

Can Google Make 3D Video Cool Again?

The fate of 3D TVs has become a cautionary tale about the perils of attempting to market technologies without adequate consumer demand. But there was a little known offshoot of the 3D TV phenomena that enjoyed an equally short-lived moment in the sun. Shortly after 3D TVs began hitting the market, several camera and camcorder […]

A 360-Degree Video Future? Codec is Key

Today, encoding standard 6:9 4K video footage is well served by the newest codecs. But getting to a future of fully immersive 360-degree video recording is where encoding will go next. That destination will be dependent on massive processing power and the most efficient codecs possible that deliver high-quality results. Consumers’ astounded initial reactions to […]

The Two Big Questions Facing the Virtual Reality Camera Market

While the traditional digital still camera market continues its slow, smartphone-induced decline, a new camera category has reared its head: the 360-degree/VR camera. 2016 has served as a coming out party, of sorts, for 360-degree imaging as major brands such as Samsung, GoPro and Nikon threw their collective hats into the ring, alongside a host […]